In the old days of internet marketing, having tons of backlinks to your webpage was one of only a few things that marketers needed to worry about to get their pages to rank highly in web searches. Although backlinks are still one of the most important ranking factors, they’re sharing the ranking stage with Google’s new favorite – web page visitor behavior.
Although no one outside of Google knows the details of their ranking algorithm, we do know that factors like time spent on pages, bounces, and comments, measure how much people love your content and may have taken over the no. 1 spot in ranking factors.
Regardless of which factor is most important, it’s clear that this is the direction the big internet platforms are going. Facebook recently told us so when they elevated comments over shares and likes as one of their most important factors for evaluating content.
Create “No Bounce” Copy
Marketing copy is anything that is written for your business. This includes ads, flyers, blog posts, special reports, brochures, packaging texts, emails, etc. You want to create copy that engages the reader and keeps them from quickly bouncing away.
Quality content is why people come to your site and it’s why they’ll stay for a while. Below is one of our favorite short videos on the topic of creating quality copy for web pages, reports, blog posts, flyers, brochures, and any long-form content.
The six secrets start at the 1-minute 20-second mark.
Keep these ideas in mind as you create your next article, press release, blog post, or other marketing content. It doesn’t have to be fancy, just make it valuable to the reader, and they’ll reward you with their attention.
What Grows Business is a marketing and advertising blog owned by the B2B Resource Team LLC, dedicated to helping clients achieve an online presence that fits their goals. Contact us if you’d like to discuss your online presence challenges at 941 256 2468.
Photo By penmanila